Problem definition :

We use a pill for everything, whereby nature gives us so many incredible natural herbs which we can use to improve our wellbeing. As a result of the success of chocolate as a sweet we no longer put its unique medical characteristics in focus.

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Concept :

Time to combine Belgian knowledge on chocolate with the herbs used in traditional African and Asian medicine. Healthy and irresistible ... The economic potential might be greater than Pfizer but the strongest point will be the impact we can achieve with an innovating distribution system ...

Status :

Several chocolate flavours have been finalised and the distribution system is defined.

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