Meditatiekussentje uit zeer exclusieve handgeweven 'royal silk velvet' ikat-stof, en toch ... KIES JE ZELF HOEVEEL JE WIL BETALEN : 50, 80 of 120€
We geven je de mogelijkheid om zelf te selecteren hoeveel je wil/kan betalen. UMU wil immers vertrekken vanuit vertrouwen. Zo vertrouwen we er ook op dat je betaalt volgens je mogelijkheden.
This dense and warm fabric is especially luxurious. In Central Asia, silk velvet ikat fabric was traditionally used for occasional apparel and is still being referred to as "Royal Silk Velvet". We use velvet made entirely from silk and a blend of cotton which is handwoven by small coöperatives in Uzbekistan. The cushion is stuffed with buckwheat hulls and some dried lavender. This gently diffuses a subtle, soothing fragrance when leaned upon, setting these wonderful cushions apart from all the rest.
DREAM / meditatiekussen 50€-80€-120€
zijde-velour (silk-velvet) voor het buitenkussen
katoen voor het binnenkussen en de sluitkoord
boekweitdoppen en gedroogde lavendel voor de vulling
As the concept of UMU starts from 'stillness and art', it is quite evident for me that the first product from the UMU webshop is something that can help us towards stillness ...
I am happy to show it here, it is a small group of meditation cushions made from the most beautiful fabrics I have ever encountered, a hand-woven silk Ikat fabric that is made by small cooperatives in Uzbekistan. With these fabrics we make cushions which are stuffed with buckwheat here in Belgium. The final product is very simple, an extremely soft and beautiful cushion which is very comfortable for meditating and brings your back in a good straight position.
It is also a product that reflects nicely UMU's aim which is to bring us closer to a more sustainable, spiritual and simple life. Maybe even more important than the product itself are the principles that I applied on this simple product.
1. 'No name is stronger than a brand name'.
The cushion has no brand name, there is no label or any other brand identification on the product.
This may sound bizarre from someone who in his life has mainly focused on making strong brand names, but I believe that in future brand names will become less important. Or rather, I think it would be good if brand names would become less important. On the other hand, I think it will become more important who you buy from. I believe we will look more into the values that the provider stands for, how transparent he is about the entire cycle of the products he offers, the origin, the price structure, the people who participate in the making etc.
2. Patience is a virtue.
We gave the consumer a 'I want something today, I can have it today or latest tomorrow'-habit. This 'instant consumption' has destroyed so much of traditional handcrafts and happy slow work feelings. It also creates a lot of leftovers and it has a very large ecological impact. We need to move much more towards a make-on demand system instead of making everything in bulk and then trying to sell it to the consumer by all possible means.
These pillows are therefore only made after orders have been placed. The fabrics are woven and cushions made based on the incoming orders. And yes that takes some time. So if you purchase I kindly ask you to be patient and wait 1 or 2 months for your cushion to arrive. Because everyone is currently talking about 'slow living' and I think it is a nice trend but if we really mean that, we should also take the step towards 'slow consumption'. Once you dare to do so, you will also notice that patience is a beautiful virtue.
3. Trust is the new currency.
In line with the two previous points, it is also important that we work on a different relationship between maker and user, a relationship based on mutual trust.
In this project trust shows itself in several points:
- Order without payment. You order your cushion and you can, but you do not have to pay immediately, we trust our buyers and assume that they are honest people who will pay us as soon as they are notified that their cushion is ready .
- Pay what you can afford. I kindly ask you to take your responsibility for how much you can or are willing to pay. The meditation cushions are offered with three prices 50 €, 80 €, 120 € (which equates to almost no margin, a low margin and a margin which normally used in retail). It doesn't matter how much you pay, you will get exactly the same cushion, no extras or special treatment. I really think that trust is the new currency for change, and I trust people to pay the price they can afford. People who pay € 120 immediately support this movement to get more people on a meditation cushion. Because it is their contribution that makes it possible for me to deliver an exceptionally beautiful product to people who might otherwise not be able to get one.
4. Embrace the imperfection of handwork and the nature of things.
Before I used to make very detailed manuals for each item that went into production. For example, I described exactly how many stitching should be on the flap of a bag. If a quality inspector noticed that it was more or less a production could be rejected. Luckily time brought me a less complicated brain and I now understand that this makes no sense at all. A bag is not less good if there are 57 stitches on the flap instead of 58. Now I even think that for many products the idea of long production lines where one person cuts, the other one stitches, the third one folds etc. reduces the positive energy that goes into the manufacturing of a product. So yes I believe handwork gives a special energy and I am not alone, today mysticism and science are converging to tell us that not only do our hands receive, transmit and even project energy – they are a vehicle by which we transform consciousness into the world of form. Maybe this is why the Latin word for manifestation, Manus, is also the Latin word for hand?
5. Cooperative employment is sustainable employment.
I think it has already become clear that the long term goal with these meditation cushions is not to grow into a big company so that one day we can have a large cushion factory. The goal is to bring meditation closer to the people through a beautiful handcrafted cushion and to give a nice work to the people who are involved in this project. That's why I made the choice to work with small cooperatives and home stitchers. So these fabrics are made by weaver families in Uzbekistan, families who have a century long tradition of manual ikat weaving. These kinds of crafts may never be lost. The stitching is done by home stitchers and that's why every cushion is also a bit different, some can even be a bit wider, some a bit more narrow. I think it increases beauty and makes products more human.
6. Become a facilitator.
As a creative person I ask all the people who create (both the designers and entrepreneurs) to only participate in projects that improve lives. Lives of people and the life from our planet. Please also focus on things that you want to use yourself. In this way you become a real facilitator, a helper who helps the world move forward and you become more than a salesman, trader, an entertainer. The world today is mainly ruled by people who are no facilitator, often the people who now rule are what I call 'left-brainers' people who act out of 'rational thinking' and opportunity. (lawyers, jurists and politicians are typical examples). The power of the right-brainers, people who rely more on intuition and gut feeling, should not be underestimated, without their creativity 'the system comes to a standstill'. So they are also the people we can now make the change and who we now need most. Sitting on a meditation cushion provides a different mode of our brain with deeper 'central insights', I am sure it will bring us less polarization and more facilitators.
7. Trust the universe.
Sometimes it is better to switch off our thinking and sensory perceptions, just let go and trust the universe. Often the most beautiful things just come to us, they cross our path instead of finding them while we are in a deep search. On the webshop you can also apply the 'trust the universe' idea when choosing a cushion. In our atelier where the cushions are stuffed, the different colours / prints are collected in a large circle. With your name in one hand and a kind of pendulum in the other, I walk across the pillows. And at that moment it is not you who chooses a pillow, it is 'the pillow that chooses you'. I'll pick it up, pack it and send it to you.
8. Only buy what you need.
And finally, maybe most important in this period where everyone is talking about a 'new green deal' ... Let's talk about this 'shift towards more sustainable productions'. This is a period where governments allocate incredible high amounts of money to set up new, more sustainable production lines. But why? Is it to let us consume the same stuff as before, but this time with a green label? I fear so. Shouldn't we think about what we really need?
I know, for many this will not be a' meditation cushion full of positive vibes ', I am aware of this. But still, for me it is important that this is the first product on the webshop.
So people ask me 'why should I meditate?'
Let me give a simple answer : 'I am not sure, but I think it mighthelp us'. I say 'I am not sure' because I am human and just like everybody else I have my fears and doubts, I am not afraid to express them and think it would be good if more people would do so. I also say 'I think it might help us' because I noticed meditation can peel away those layers of fear and doubt so that we can get closer to our core, or true self. I do not think the aim of meditation is to become enlightened, I think it is more about this peeling process towards finding our 'true purpose of service'. Letting your light shine on your surroundings. It can be any kind of service, and it can be towards people, animals, nature. To find your unique serving-talent, stillness might be the key and meditation a good tool.
But of course, and these are my final words, it all starts with the right cushion :))))
Dit meditatiekussen is gemaakt met een exclusieve zijden IKAT stof uit Oezbekistan. Ikat is een eeuwenoude weef- en verftechniek waarmee textiel wordt voorzien van motieven. Het bijzondere aan deze techniek is dat het verven niet gebeurt wanneer de stof helemaal geweven is, maar voorafgaand aan het weefproces plaatsvindt. Nog voor het weefproces start, worden de garens met de hand geverfd, met lokale natuurlijke verfstoffen. Garens worden op lengte gesneden en samengebonden tot strengen. Precies afgemeten delen van deze strengen worden afgebonden, en vervolgens bedekt met een vloeistofafstotend materiaal dat de verf of beits niet doorlaat. De strengen gaan daarna in het verfbad, waarna ze goed gedroogd worden. Na het drogen wordt het vloeistofafstotende materiaal verwijderd, worden de strengen op nieuwe plaatsen afgebonden en start het proces opnieuw, ditmaal met een andere kleur. Als dit een aantal keer herhaald is, en de kleuren met grote nauwkeurigheid op de juiste plaatsen zijn aangebracht, tekent zich tijdens het weven het beoogde dessin af. Het weven wordt gedaan op een traditioneel handweefgetouw, en al snel ontstaat een rijk ontwerp aan beide zijden van het weefsel, waardoor wolkachtige texturen en patronen gecreëerd worden. Niet voor niets betekent ikat ‘wolk’ in het Perzisch. Het hele proces van ikat is complex, vraagt aandacht en vaardigheid. Ikat is een heuse ambacht die best tijdrovend kan zijn: het maken van een ikat kan meerdere weken duren. We werken hiervoor rechtstreeks met kleine coöperatieven uit Oezbekistan.
De kussens hebben elk nog een binnenkussentje dat in België wordt gevuld met boekweitdoppen, een fantastisch natuurlijk product dat het optimale zitcomfort geeft.
U leest het, dit is net zomaar een meditatiekussentje, dit is een kussentje voor het leven ...
Dit kussentje heeft vooral liefde en gebruik nodig. Je kan het zijden buitenkussen best met de hand wassen op lage temperatuur 40°. Het katoenen binnenkussen mag op hogere temperatuur 60°. De boekweitdoppen gaan bij deze toepassing gerust 10jaar mee.